It’s a simple question, and you would think it would be a simple answer, however every time you call your SEO provider you hear a different reason of why your phone isn’t ringing more. This isn’t going to be a long read, because it is very simple. Ranking Reports are KEY! You should be getting…

Scroll to the bottom for a TL;DR. This seems to be a question I get a fair deal. Should my business spend money on SEO, PPC or both? As with many things in life the answer is, it depends. For newer businesses, I almost always suggest going with pay per click, as you see immediate…

When setup properly, Google Adwords can be a great investment for your business; those first three words were the most crucial. I speak to limousine companies’ everyday who have tried out Adwords only to have spent hundreds or even thousands of dollars and gotten very poor results. Most of the time, it was the owners…

Wait, what’s a landing page? When someone clicks through a link on the search results page, it is the first page they go to, or “land” on. For most of you reading this who are running PPC campaigns, your landing page is likely your home page. Why do these pages matter? I can’t tell you…