Wait, what’s a landing page? When someone clicks through a link on the search results page, it is the first page they go to, or “land” on. For most of you reading this who are running PPC campaigns, your landing page is likely your home page. Why do these pages matter? I can’t tell you…
Scroll to the bottom for a TL;DR. This seems to be a question I get a fair deal. Should my business spend money on SEO, PPC or both? As with many things in life the answer is, it depends. For newer businesses, I almost always suggest going with pay per click, as you see immediate…
Full disclosure – top part is a quick rant, skip down to #1 for the meat & potatoes. Google Adwords is a great way to drive targeted traffic to your business. Unfortunately, there are a few different problems that I see businesses making every day (literally I see these every day). See, the problem with…
Ah yes, the crux of it all. Is it even necessary to have your campaign run by someone who is an Adwords professional? No, it’s not. I have seen campaigns run by owners of limo companies that have impressed me, and that isn’t easy to do. This isn’t very common, however. Google Adwords Reps Here’s…
When setup properly, Google Adwords can be a great investment for your business; those first three words were the most crucial. I speak to limousine companies’ everyday who have tried out Adwords only to have spent hundreds or even thousands of dollars and gotten very poor results. Most of the time, it was the owners…