Full disclosure – top part is a quick rant, skip down to #1 for the meat & potatoes. Google Adwords is a great way to drive targeted traffic to your business. Unfortunately, there are a few different problems that I see businesses making every day (literally I see these every day). See, the problem with…

After speaking with hundreds of small business owners, one thing is clear: you guys (and gals) get inundated with phone calls from internet marketers offering search engine optimization several times a week, if not several times a day. The SEO industry is a strange beast. When you go to your doctor, you do not question his…

Wait, what’s a landing page? When someone clicks through a link on the search results page, it is the first page they go to, or “land” on. For most of you reading this who are running PPC campaigns, your landing page is likely your home page. Why do these pages matter? I can’t tell you…

When setup properly, Google Adwords can be a great investment for your business; those first three words were the most crucial. I speak to limousine companies’ everyday who have tried out Adwords only to have spent hundreds or even thousands of dollars and gotten very poor results. Most of the time, it was the owners…