Mobile sites are often simplified versions of their desktop counterparts. In most cases they provide all of the same information but in a way that is easy to navigate and read from a mobile device or tablet. A common term for this type of site is “responsive” what this means is that the sight adjusts to the size of the device, and knows when it needs to show the mobile version, or the full version of the site. If a site is not responsive it often squishes all the information and graphics from the desktop sight into the mobile version, which results in a bad look, which is impossible to read. This is not the first impression you want to give your customers.